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eTips
- Set up a Yelp Page for Your StoreYelp is a website that allows consumers to share the experiences they have had with local businesses by writing reviews. It also lets business owners share information about their businesses. With over 31 million visitors to the site in March of this year alone, it is a great venue for you to reach out to [...] […]
Social Media Insights
- Build Your Fan FollowingOnce you have a social media site – such as a Facebook fan page – consider building your fan base using email marketing. Here are three tips to increase your fan following: 1. Tell fans why they should follow you. Although not an independent retailer, there are valuable lessons that can be learned from a recent [...] […]
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Set up a Yelp Page for Your Storeby Melissa M. Kellogg
Yelp is a website that allows consumers to share the experiences they have had with local businesses by writing reviews. It also lets business owners share information about their businesses. With over 31 million visitors to the site in March of this year alone, it is a great venue for you to reach out to existing and new customers. Visit Yelp.com and see what your shoppers are saying about your store. You can edit your store’s listing to include store hours, specialties and even photos. Once you sign up with Yelp you can see how many people have visited your Yelp page and communicate both privately and publically with shoppers.
Best of all it’s FREE!
