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eTips
- Set up a Yelp Page for Your StoreYelp is a website that allows consumers to share the experiences they have had with local businesses by writing reviews. It also lets business owners share information about their businesses. With over 31 million visitors to the site in March of this year alone, it is a great venue for you to reach out to [...] […]
Social Media Insights
- Build Your Fan FollowingOnce you have a social media site – such as a Facebook fan page – consider building your fan base using email marketing. Here are three tips to increase your fan following: 1. Tell fans why they should follow you. Although not an independent retailer, there are valuable lessons that can be learned from a recent [...] […]
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Authors
Melissa M Kellogg
Melissa is a writer, editor, and marketing consultant. As a marketing executive she has helped various companies build and market their businesses. Her articles have been published in regional and national magazines and newspapers throughout the U.S. and Mexico.
Carolyn Howard-Johnson
Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItSeries of books including several for retailers. She is also a retail consultant who founded and operated her own chain of retail stores for nearly three decades. Learn more about her series of books for retailers at www.howtodoitfrugally.com or www.budurl.com/CarolynsAmazProfile
