Innovative online strategies for retailers to boost the bottom line

RSS eTips

  • Set up a Yelp Page for Your Store
    Yelp is a website that allows consumers to share the experiences they have had with local businesses by writing reviews. It also lets business owners share information about their businesses. With over 31 million visitors to the site in March of this year alone, it is a great venue for you to reach out to [...] […]

RSS Social Media Insights

  • Build Your Fan Following
    Once you have a social media site – such as a Facebook fan page – consider building your fan base using email marketing. Here are three tips to increase your fan following: 1. Tell fans why they should follow you. Although not an independent retailer, there are valuable lessons that can be learned from a recent [...] […]

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    Make More Money Online with Retailer eProfits

    Virtually every retailer around the globe is tapping into the power of online marketing. It offers the unique opportunity to build and transform relationships into store traffic and online sales!

    At least half of the US population shops online and more than 20 million people a day become fans of businesses on Facebook. If you want to survive and thrive in today’s marketplace, you need a powerful online marketing strategy. Retailer eProfits will help you harness the power of online marketing so you can stay ahead of the competition and compete with the big box stores through building a better website, delivering successful email marketing campaigns, and putting the power of social networking to work for you.

    Every week, Retailer eProfits delivers invaluable online marketing advice, how-to tactics, success stories, and strategies that will help you:

    • Improve your store and online sales
    • Increase traffic in your store and on your website
    • Make the most of your email marketing campaigns
    • Build an effective and robust website with fantastic content such as a blog, customer reviews, product listings and much more
    • Determine which social media tools like Facebook, You Tube, Twitter, and Yelp should be part of your business plan
    • Implement an online marketing strategy to give you the competitive edge you need to thrive

    Don’t miss out on a single article to improve your online marketing initiatives. Implementing just one tip from one issue will result in thousands of dollars of increased sales!



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