eTips
- Set up a Yelp Page for Your StoreYelp is a website that allows consumers to share the experiences they have had with local businesses by writing reviews. It also lets business owners share information about their businesses. With over 31 million visitors to the site in March of this year alone, it is a great venue for you to reach out to [...] […]
Social Media Insights
- Build Your Fan FollowingOnce you have a social media site – such as a Facebook fan page – consider building your fan base using email marketing. Here are three tips to increase your fan following: 1. Tell fans why they should follow you. Although not an independent retailer, there are valuable lessons that can be learned from a recent [...] […]
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Customer Reviews: Top Strategies for Getting and Using Reviewsby Melissa M. Kellogg
Collecting and providing product reviews on your website is one of the most important ways to improve your site and increase sales. Numerous surveys show that reading reviews before buying is important to today’s shoppers. Reviews are also an important part of creating conversation with and between your customers.
“Customer reviews have become the new PR,” says Lynn Switanowski, retail expert and founder of Creative Business Consulting Group, a retail consulting firm based in Boston, MA. Shoppers tend to trust the words of other consumers over the advertisements and other company-generated content they see, she adds. In fact, 84 percent of consumers said they were more likely to check online for reviews prior to making a purchase, according to a recent survey by Brand Reputation (Retail Bulletin, October 2009).
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